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December 2009 Newsletter - Back to Newsletter home page

Mitch Rossow Design News
Mitch Rossow Design, Inc.
WEB DESIGN THAT WORKS FOR YOU
Dear Mitch,

Mitch PortraitI know you opened this. Email marketing is more than just sending out emails - the feedback from Constant Contact shows who all opened an email and what links were followed. Then I or my client can make decisions about the next email. Combined with Google Analytics (excellent info about your site's visitors) that I install on a website, the two systems work together to provide a good perspective of online promotion and help to make better decisions later on.

How Effective is Email Marketing?
Email marketing, or permission-based marketing, is very effective since you are talking directly to your current clients or people who have a relationship with you already. Quite often, my clients hear from people soon after they send out a promotion; just hearing from someone sparks a conversation. "Oh, I've been meaning to call you..."

What is right for you? Give me a call; there are lots of options and I can help you choose the most effective use for your marketing time and budget.
SimpleGifts featuring Billy Mclaughlin Client Spotlight
Billy McLaughlin
Fingerstyle Guitarist

SimpleGifts featuring Billy McLaughlin begins it's Holiday Concert series.

With Celtic whistle, piano, acoustic guitar, violin and beautifully blended female voices, the group finds its strengths in the stirring arrangements that combine traditional folk music with more modern elements that both soothe and inspire. You can listen to samples and see their tour schedule at the website that I built for them.

The site is a good example of how I like to build; a clear home page, services or products pages, an extensive press page with resources for promoters and journalists and a contact page. When considering a website, this is the pattern I recommend following. It's clear, concise and effective. Other elements of this site that I created are: the green candle background photo, all the ticket-sales coding and the clipped sound samples. I offer a wide range of options because I look at site design as fabrication - if a photo background is needed, I'll create and shoot it. This saves the customer the hassle of resourcing elements, keeps the schedule moving and saves money.

Billy has a big December coming up, he's hosting the Minnesota PBS pledge drive this Wednesday, Dec 1st, so be sure to tune in and see him play live!
In This Issue
Client Spotlight
Minneapolis Photography
R U a Dog Lover?
Facebook Promotion

Mitchster Daily Photo
Be sure to keep an eye on Mitchster.com through the holiday season! I love shooting Christmas lights at night and I plan on hitting the Holidazzle at some point.
The Dog Show The Dog Show
Do you have a dog or know someone who does? The Dog Show is an Emmy-award-nominated local TV show that covers all things dog related. I built their website which includes full-length episodes that you can watch online, so check it out:
The Dog Show Website
Facebook Promotion
Keep in touch with your fans on Facebook with a Facebook Page for your business. Unlike your profile, a fan page allows you to keep in contact without having to "friend" everyone you come in contact with. Here's an example fan page. Look like a good idea? I can help you set it up and integrate it with your other marketing efforts.
How can web technologies work best for you?
Take a moment to visit my new website mitchrossow.com - it's loaded with information and examples of how I've helped other businesses succeed.
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Sincerely,
Mitch Rossow
Mitch Rossow Design Inc.