2009 saw the rise of Twitter and Facebook as media sources. In fact, people are beginning to abandon email in favor of communicating exclusively through Facebook and other media. Having a presence on Facebook or a Twitter feed can help you develop a relationship with people and keep you in their mind. Look around this page and you’ll see a Twitter feed, updates from this site’s Facebook Fan Page and even an Amazon.com tie-in below.

What should you do? That depends on your business and your clients. The end objective to connect with people where and when they want to do so. When they come to your website, they what to be there. When you post an update on Facebook or Twitter, they are only seeing it in passing. So developing a strategy and unifying your identity are important in this new landscape.

“All this sounds like more work!”, you cry. True, but it’s also an opportunity: with iPods and Tivo, people are abandoning traditional media. You can cut back on talking at people through advertising and put more energy into building relationships through networks.

When you spend money on advertising and the campaign is over, that’s it. But when you invest in social networks and relationship marketing, you get to keep those relationships. It’s a long-term strategy in the long run will be much more effective and a stronger return on your investment.

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