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Posts Tagged ‘facebook’

The Dog Show with Jazz

Wednesday, January 27th, 2010

Donna Chicone and her co-host Jazz The Dog Show is a local cable-access show created by Donna Chicone. This half-hour show has many guests including a vet and a trainer. For a dog owner, it’s packed with a lot of good information and it’s fun to watch.

Donna faces a unique problem, the cable access channel doesn’t give her a regular time slot and it’s hard for her to develop a fan base. My solution for her was to take each episode from her editor and upload it to blip.tv and post it on the Dog Show’s website I built for her. The site also archives her previous shows. Now I’m in the process of creating a social media network to support the website. Fans can now follow her on the Facebook fan page I created for her and find out when the next show is posted to the site.

Yes, I do all those things: manage a blip.tv channel, convert and upload raw video, build a custom website, manage the site, create social media networks and promote my client with them. Also, I’m building traffic by talking about it in this article on my blog! (Yes, the very custom blog I built for myself and can build for you.) OK, I’ll put my horn down…

So please check out this dog-lover’s show and “become a fan” of the show’s Facebook fan page to get the work out. If you know anyone with a dog, please invite them to the fan page!

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Posted in Clients, Social Media Marketing, Website Design | 1 Comment »

Social Media Marketing and Web Design

Thursday, January 14th, 2010

2009 saw the rise of Twitter and Facebook as media sources. In fact, people are beginning to abandon email in favor of communicating exclusively through Facebook and other media. Having a presence on Facebook or a Twitter feed can help you develop a relationship with people and keep you in their mind. Look around this page and you’ll see a Twitter feed, updates from this site’s Facebook Fan Page and even an Amazon.com tie-in below.

What should you do? That depends on your business and your clients. The end objective to connect with people where and when they want to do so. When they come to your website, they what to be there. When you post an update on Facebook or Twitter, they are only seeing it in passing. So developing a strategy and unifying your identity are important in this new landscape.

“All this sounds like more work!”, you cry. True, but it’s also an opportunity: with iPods and Tivo, people are abandoning traditional media. You can cut back on talking at people through advertising and put more energy into building relationships through networks.

When you spend money on advertising and the campaign is over, that’s it. But when you invest in social networks and relationship marketing, you get to keep those relationships. It’s a long-term strategy in the long run will be much more effective and a stronger return on your investment.

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Posted in Social Media Marketing | No Comments »